Belated update on the ‘mad’ world of wine
I have been so caught up in my practice, teaching, marking, writing and acting as an external examiner for Doctoral vivas that I feel like a terrible slacker in terms of blogging and wine. There have been some incredible things going on in the world of wine (dare I mention Billionaire’s Vinegar?) but I have not been able to find time to comment on these seismic events or the ‘fall-out’ on other blogs. I think the picture of me to the left captures a sense of the world speeding along as I contemplate things…
Despite this, I have managed to read a couple of books and have added them to the bibliography/research list as I think they are both fundamentally psychological in terms of what they say about important issues and figures in the world of wine. The first Billionaire’s Vinegar has resulted in some really contentious blogs and forum contributions that have been fascinating to follow. I would not want to add to hurt feelings or lawyers’ profits but would urge people to be aware of the issues involved as they cut across the world of ‘fine, rare and old wine’ in terms of provenance, reputation, expert opinion, economics and potential conflicts of interest. The psychological implications of this compelling but slightly tawdry tale could occupy a gaggle of PhD students for some time.
The other book, now in paperback, is the Emperor of Wine by Elin McCoy (hardback picked up in an Oxfam bookshop in Bristol between vivas) which I have been meaning to read for some time. Robert Parker is, without doubt, a fascinating character and probably the most influential person in the world of wine (perhaps ever). Being that influential is bound to involve costs and benefits and I am constantly weighing these up in terms of his influence. Again, some blogs take polemic stances on homogeneity, the validity of scales and issues of independence and are often compulsive reading. For example this recent contribution from Jonah Lehrer on the neuropsychology of ratings and the inherent limitations of the approach. I think there are other limitations linked not only to subjectivity but to the properties ascribed to scales (which are sometimes not grounded in statistical logic). I also think we need to distinguish issues from people and that simplistic splitting into good\bad usually fails to capture the complexity of human experience. I will review the books when things calm down (in every sense).
McCoy, E. (2008) The Emperor of Wine - The remarkable story of the rise and reign of Robert Parker Published by Grub Street
ISBN-10: 1906502242 ISBN-13: 978-1906502249
Wallace, B. (2009) The Billionaire’s Vinegar; The mystery of the world’s most expensive bottle of wine Three Rivers Press (CA)
ISBN-10: 0307338789 ISBN-13: 978-0307338785



