Aug

31

A New Wine Academy

By mthomas

Fully refreshed from a lovely week with the family in Crete I am determined to catch up with marking, writing, emails etc. At some point I will try and review the various wines I tasted although I was not overly impressed with most from Crete itself. For me it is lagging behind Santorini and other regions in terms of quality consistency. The local olive oil can’t be faulted though.

Lots has been going on in the wine world since I last blogged including the ‘retirement’ of Gary Vaynerchuk (pictured above left) and the eruption of Etna. Gary will be greatly missed, despite his use of rating scales whilst simultaneously denouncing them, because of his energy and unstuffy approach to wine. If you haven’t ever watched any of his videos check them out asap.

Below is a press release from the Antique Wine Company announcing a new ‘Academy’ offering wine courses. One aim of winepsych.com is to provide information on courses (see education and wine courses page here) so it seemed sensible to post this. A brief disclaimer is that I am not in any way connected to them, although I would happily deliver sessions on psychology if asked (and declare it…), and I haven’t seen the full timetable or  curriculum. Anyway here it is…

The Antique Wine Company, well known for the buying and selling of fine and rare wines, announced today, the launch of its AWC Wine Academy. The company who set a new Guinness World Record last week for the sale of the most expensive bottle of white wine in the world (an 1811 Château d’Yquem), is creating the wine school in response to first hand evidence of their clients desire to extend their wine knowledge and a general growing trend to know more about the subject.

While many people might feel intimidated in attempting to learn about wine, the AWC Wine Academy seeks to break down those barriers by offering courses that are structured and informative, yet relaxed and entertaining in their delivery.

Conveniently situated in the plush, central London district of Marylebone, the AWC Wine Academy aims to establish itself as a centre of excellence in the métier of wine, both within its locality and further afield, across London and both nationally and internationally.

Having appointed the respected, award-winning wine journalist John Stimpfig as Director of the AWC Wine Academy, the school is already setting a precedent in the quality of its teaching. It has secured a range of highly regarded wine specialists, such as Tim Atkin MW, one of the world’s most celebrated wine authorities, as well as other respected MWs and experienced wine professionals, as guest tutors.

Stephen Williams, Managing Director of The Antique Wine Company, said: “We are delighted to be able to offer such high quality courses that will be run by high calibre tutors, who are current leading experts in the wine field. The aim of the AWC Wine Academy is to become a central resource for the wine industry, not only teaching those with little or no prior knowledge of wine, but those also working in the industry, who wish to progress and extend their knowledge of the subject. We would like to offer professional training for example, for the hospitality industry, where there is an inherent need, here and abroad.”

As an adjunct to the Antique Wine Company, the AWC Wine Academy has unrivalled access to some of the best chateaux and winemakers in the world. This only strengthens their offering and participants in the courses are able to benefit from this, by visits to esteemed vineyards and winemakers, as well as through unique tastings on-site.

The first series of courses led by Tim Atkin MW begin on September 21, 2011. Titled: Essential Wine Tasting Techniques for Beginners, the course offers a jump start in wine knowledge from a wine expert who is not only knowledgeable on the subject of wine, but who can communicate it in an informative, yet genial way.

Highlights include: classic tasting techniques, blind tastings, top tips and trade secrets, describing wine and assessing quality, understanding different wine styles, grape varieties, countries, regions and price points, food and wine matching and serving tips and techniques.

Running over four weeks the evening sessions will begin at 7 pm and run until 8.30 pm, culminating in the re-tasting of wines sampled during the session and food matching, which will end at 9 pm. The course cost is £360 per person for four weekly sessions.

For more information and to book a course, contact Deborah Ives, Director of AWC Wine Academy Operations: Tel: +44 (0)20 3219 5588 or Email: deborah@antique-wine.com

To view all available courses go to: http://www.antique-wine.com

Hopefully Etna will settle down over coming days but I couldn’t help marvelling at some of the images. They reminded me of John Martin’s work which is soon to be displayed at Tate Britain in a show aptly entitled ‘Apocalypse’ (21st September 2011 to 15th January 2012).

 

One Response so far

This is a good tip especially to those fresh to the blogosphere.

Short but very precise info… Thanks for sharing this one.

A must read post!

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