About / Consultancy

Winepsych is my website and I am Dr Miles Thomas a Registered Educational Psychologist and wine consultant. I have taught in the UK and abroad for 20 years and am currently living and practising as a psychologist in London. I am also an Academic and Professional Tutor on a Doctorate programme at the University of East London, an Associate Fellow of the British Psychological Society and Fellow of the Higher Education Academy.

The idea for this site came from an article ‘On  Vines and Minds’ I wrote for the British Psychological Society Journal ‘The Psychologist’. Pdf and audio versions of the article are below.

On vines and minds [PDF Document]

On vines and minds [18191 Kb MP3 file]

This was an attempt to bring together two of my passions and stimulate further thought and talk.

I am increasingly being asked to write and speak about ‘psychology and wine’. I also like to go to tastings, to read and review books , to discuss ideas and to look at other websites. If you would like to discuss speaking, teaching or writing opportunities please use the contact me page.

I offer specific consultation and services relating to wine from a uniquely psychological perspective. These usually focus on how and why people choose certain wines and how they experience them. I can offer insight into demographic and social trends through a range of research design services and bespoke sampling strategies such as questionnaires and focus groups. I can analyse and present complex data to a range of audiences. I also prepare briefings on the latest psychological research relevant to the world of wine. It always amazes me that there are so many evidenced based ways of increasing engagement, profitability and enjoyment in the world of wine that are not known, let alone implemented, by the industry or consumers.

I am currently writing a book for Wiley Blackwell Publishers as part of a new Psychology of… series. I am also co-ordinating research into communication and the relationships between wine professionals, such as Sommeliers, and customers.

Contact me at if you would like to discuss writing, speaking, teaching, research or other consultancy services.

Photography on the site is mainly by my good friend Huw Williams (see his blog here). There are also pictures from Steve Howser (Decanter Magazine) and illustrations by Tim Bulmer.

The opinions on this site are completely my own and not representative of my employers. I try to be as objective, sensitive and transparent as I can when writing blogs and updating the site. I do not have adverts on the site because they clearly compromise independence and are a conflict of interest.

I try to encourage healthy lifestyle choices and sensible drinking. See Drinkaware (here) for further information on this.