I live in California and we take our wine seriously here. It is about time someone outlined the science of how we think about the greatest drink in the world. I am interested in issues of status and the way in which market forces pollute the wine world. Wine is art and culture not commerce. When people want to make big bucks we end up with undrinkable juice with dumbed down names.
Wine Psych » Wine Psych
Psychology and wine what a great idea!
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Posted 1 year ago #
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Completely agree - so much of the wine coming out of Napa and Sonoma is overpriced and poor quality (to the detriment of the really excellent ones). Seems the current trend is to have some snappy cool label and charge 20 bucks - people are easily manipulated i guess
Posted 1 year ago #
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